God bless Paul Flynn MP, a proper old school labour parliamentarian, strikingly sensible on drugs policy, and now this Early Day Motion on the miracle cure peddlers at Dore, the excellent blog coverage, and the the atrocious media promotion. Very, very good work indeed: this is as excellent as Wednesday lunchtime gets.
That this House is appalled at the gullible uncritical promotion by the media of Dore, a claimed miracle cure for dyslexia, in the absence of scientific proof of its value; notes that there were five resignations from the editorial board of the journal Dyslexia in protest at false claims published in that journal on the efficacy of Dore; welcomes Ofcom’s finding that Dore’s television advertisement was in breach of its rules on evidence,; calls on the Jeremy Vine Show, Channel Five News, Radio Five Live, BBC London, ITV Central, ITV Yorkshire, the Daily Mail, the Daily Record, Scotland on Sunday, Tonight with Trevor McDonald and You and Yours to correct the false impressions they broadcast on an unproven treatment; and congratulates the bloggers and journalist Ben Goldacre for exposing this bad science and other exploitative snake oil salespeople.
Flynn says, on his website:
“Will the media react and repent their gullibility ? Persuade your MP to sign. The number is 1770.”
You can email your MP – and find out what they do all day as well – at the excellent theyworkforyou.com, run by my geek-engagement-in-politics chums at mysociety. Key issues, not that you need to be told: the media repeatedly promoted Dore through uncritical anecdotal promotion using someone who was paid to promote the company, and others, despite repeated rulings from regulators and a gigantic chorus of academics pointing out that the evidence for the “miracle cure” was rubbish.
Parliament congratulating bloggers while castigating the media? It’s like a dream come true. I’m going to put on some Def Leppard and punch the air.