The video is here:
And there are three things to note here. One is that Julia Bradbury is weirdly hot, in a sanctimonious kind of way. The second is that they wanted to film in a sciencey laboratory (sigh). Last is that the manufacturers of this machine, Kymatika, are proud to boast on their website about mainstream media puffs: and here, bright star among them, we find none other than the mighty LBC 97.3FM:
Kymatika even paste up a whole clip from the LBC show on 27th January (I think 2008), which stars company representatives Huw Griffiths and Jonathan Welbeck-Pure in the studio with Bill Buckley, generating almost half an hour of pure, unabashed, pseudoscientific product promotion. “This sounds like real high level science here.” It certainly does. Again, it is beyond parody. Again, almost every ten seconds contains a winning quote.
Although it seems that unlike me, Kymatika have not heard from LBC’s lawyers, despite posting a full 22 minutes of extremely enjoyable content. I guess it’s all about context. Must have been something I said.
Update 22:50 17/2/09:
The Kymatika website and clip seem to be unavailable due to excessive traffic.
Dear Jonathan and Sophie [their lawyer who contacted me last time],
I would very much like to share with my readers the broadcast made on LBC on the 27th January promoting the Kymatika K-test diagnostic test for food intolerances. I think most people would agree it’s an excellent example of how the media promote pseudoscientific health products, potentially, ultimately, causing harm to health.
I think we’d agree it’s unlikely that people will take out an ongoing subscription to your service just to hear this 22 minute excerpt, and it is my intention to discuss its merits. However, as an individual, I am unable to pay lawyers fees on my side and yours for a court case in order to use the “fair dealing” exemption to copyright law. Please can you therefore tell me what licensing fee you would consider appropriate, so that I can pass the hat around online, we can pay you for the material, and everyone can freely hear and discuss this clip online.
I look forward to hearing from you.
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Update 18:30 18/2/09:
No reply from LBC as yet on my request for a license to re-post the audio, other than yet another intemperate email from Jonathan Richards, their Programme Director (which once again he insists is not for publication!). I can only say I find this all slightly puzzling and inappropriate for such a large corporation. Does anybody have any opinions or advice on how to proceed?
I think it would be useful if people could hear and discuss this example of mainstream media promoting something that is very obviously a pseudoscientific medical device, because that’s such a common problem. I’ve no great interest in LBC specifically, but it is amusing to note, given recent history, from searching the archives, that LBC really are the only people to have given this magical machine any credibility in mainstream media at all. Other than that, it has received a brief puff in the Scotsman, and a critical article actively debunking it in the Daily Express (of all places).
Perhaps LBC will find a way to make a mountain out of this molehill again.