Dore – the media’s miracle cure for dyslexia

May 24th, 2008 by Ben Goldacre in adverts, bad science, bbc, dore, ITV, miracles | 37 Comments »

How do you judge if an intervention is effective when you hear about it in the media? Perhaps you tot up the balance of opinions. Perhaps you do it unconsciously.

image You might have noticed the Dore “miracle cure” for dyslexia, invented by millionaire paint entrepreneur Wynford Dore. It’s hard to ignore. In fact just recently you may have seen “Strictly Come Dancing” star Kenny Logan – a rugby superhero, with 70 caps in 13 years – promoting the Dore Dyslexia Program with his own personal testimonials on the Jeremy Vine Show, Channel Five News, Radio Five Live, BBC London, ITV Central, ITV Yorkshire, in the Daily Mail, the Daily Record, Scotland on Sunday, and many, many more.

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The amazing disappearing reappearing finger

May 3rd, 2008 by Ben Goldacre in bad science, bbc, ITV, miracles, sun, telegraph, times | 16 Comments »

Ben Goldacre
The Guardian,
Saturday May 3 2008

Traditionally on May Day the fool plays at pratfalls and buffoonery around local morris dancers, brandishing his fool’s bauble, an inflated pig’s bladder on a stick, with which he bewitches and controls the crowds. To the uninitiated it looks like chaos, but for his own safety the fool must know the dances as well as anyone, so that his weaving tomfoolery meshes perfectly with the intricate pattern of kicks, handkerchief waving, and stickbashing.

In the newspapers on May Day, meanwhile, journalists were earnestly reporting the news that pig’s bladder extract had been used by scientists in a major breakthrough allowing one man to magically regrow a finger. “‘Pixie dust’ helps man grow new finger,” squealed the Telegraph’s headline. “‘Pixie dust’ makes man’s severed finger regrow,” said the Times. “Made from dried pig’s bladder,” they explained, this magic powder “kick-starts the body’s healing process”. Read the rest of this entry »