The Amazing Qlink Science Pedant

May 19th, 2007 by Ben Goldacre in adverts, alternative medicine, bad science, electrosensitivity, ITV, mail, patrick holford, qlink, times | 74 Comments »

Ben Goldacre
Saturday May 19, 2007
The Guardian

Normally I’d ignore quack medical devices, but when the catalogue from Health Products For Life – run by vitamin pill salesman Patrick Holford – arrived, I found an unexpected treat waiting for me. Among his usual “special formulation” pill-peddling banter, there was the QLink pendant, at just £69.99.

The QLink is a device sold to protect you from those terrifying invisible electromagnetic rays, and cure many ills. “It needs no batteries as it is ‘powered’ by the wearer – the microchip is activated by a copper induction coil which picks up sufficient micro currents from your heart to power the pendant.” Says Holford’s catalogue. According to the manufacturer’s sales banter, it corrects your energy frequencies. Or something.
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