The golden arse beam method.

July 9th, 2011 by Ben Goldacre in alternative medicine, irrationality research, placebo | 15 Comments »

Ben Goldacre, The Guardian, Saturday 9 July 2011

Since I was a teenager, whenever I have a pivotal life event coming – an exam, or an interview – I perform a ritual. I sit cross-legged on the floor, and I imagine an enormous golden beam of energy coming out of my arse. Read the rest of this entry »