We’ve come across a sticky patch. We’re going to have to work through it, or get out and go our separate ways.

March 7th, 2009 by Ben Goldacre in bad science, pr guff, scienciness | 43 Comments »

Ben Goldacre
The Guardian,
Saturday 7 March 2009

A truly groundbreaking document has been leaked onto the internet. The claim is that this 27-page wonder represents a successful $1.5m pitch to make a slight modification to the Pepsi logo. Welcome to the science of PR. Read the rest of this entry »