Ben Goldacre
The Guardian
Saturday July 5 2008
Anyone would think the cold war was still on, with all this top secret scientific data that journalists constantly seem to be writing about. In last week’s column, as you will remember, we saw the Sunday Express front page claiming that a scientist and government adviser called Dr Coghill had performed scientific research, and found that the Bridgend suicide cases all lived closer to a mobile phone mast than average: this was an issue of great public health significance, but when I contacted the researcher, he wasn’t a doctor, he wasn’t really a government adviser, he couldn’t tell me what he meant by “average”, and he had, in a twist of almost incomprehensible ridiculousness, “lost” the data.
This week we have the same thing, from the insurance company Esure, and their agents Mischief PR. Read the rest of this entry »